Ikea Effect; The cognitive bias of why we love our creations.
Cognitive Biases - The Amazing Influence of Our Subconscious Mind — Improvus
PSYCH UPSI - Salam Ramadhan and Happy Sunday everyone! Why do we love something more when we're involved in building it? Perhaps it's the IKEA effect! The researchers, Michael I and Dan
Outlier.org on Twitter: "We love anything more if we created it, regardless of the quality or result. Known as a cognitive bias, the “Ikea Effect” states that you're more likely to overvalue